Running a bingo isn't just about bingo programs and bingo supplies . In order to be successful, you have to let potential players know about your bingo, and that starts with outdoor signage.
Over the years, we've seen a number of bingo managers make it difficult for players to find their bingos. Missing, too small, or shabby and unattractive signs announcing their bingo sit in front of their location. Potential players are turned off or never even know that a bingo exists nearby. So, here are some tips to help your bingo get noticed with outdoor signage.
While digital signage is getting less expensive everyday, we suggest that you use a typical outdoor sign that allows you to physically change your message if cost is a concern. Create new messages regularly and be sure to include things like:
1. Your bingo's jackpot information, especially if you have any kind of progressive game that increases over time.
2. Add friendly messages like "Every Night is Bingo Night, New Players Welcome!" or "New Players Receive a Free Bingo Dauber " (if your local rules allow this).
3. Include days and times for your bingo events and make sure these times are always current. Don't make players have to guess.
4. Make your sign and the exterior of your building as clean and attractive as possible. Do you shop at stores where the outside is dirty, or where the sign is in disrepair?
5. Check your sign for spelling and grammar errors.
Of course, be sure to follow your local and/or state ordinances when it comes to creating signage for your bingo. Some locations have restrictions on what can be posted and what size your signs must be.
